![]() Saikala Sultanova, VP of Growth Marketing at Drest, stated that “the global pandemic resulted in a surge of demand for escapism and entertainment which in turn, resulted in the mobile gaming market surpassing $136 billion in consumer spend in 2022, growing 1.7x faster than the gaming market overall.” Last but not least, we’ll dive deep into the data to share with you the most industry-sweeping trends, and paint an insights-driven picture of the current state of ad spend, consumer spend, iOS marketing, and more. And how can brands leverage channel diversification in their efforts to drive better user acquisition, retention, and monetization?. ![]() How and why should brands position customer experience at the forefront of their competitive growth strategy?.How will they be able to measure effectively in the face of the privacy tidal wave?.How do they foresee the current economic climate and digital slowdown, and how are their orgs planning to adapt?.To help you drive stability and profitability through this perfect storm, we’ve chatted with some of the top leaders in mobile marketing - from companies such as AccuWeather, Miniclip, Picsart, Plarium, Liftoff, Braze, and M&C Saatchi Performance- to get insight into some tough questions like: This whiplash means heightened scrutiny around marketing budgets and more accountability on ROI. From the lows of the pandemic to the euphoria of rocketing valuations, we’re now facing the uncertainty of a global economic slowdown, a negative trend in consumer sentiment, and a shift in focus from growth to profitability.
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